Led integrated organic and paid social media strategy for Gil Family Estates, combining educational storytelling with targeted Meta advertising to build brand awareness and grow an engaged audience. Managed both Instagram content creation and paid campaigns to drive follower growth and profile traffic while optimizing for cost-efficiency and community retention.
Project Scope:
Managed both organic Instagram content and paid Meta advertising campaigns to grow brand visibility and build an engaged wine-focused audience for Gil Family Estates.
What I Did:
Developed content strategy focused on wine education and brand storytelling to foster engagement
Led ongoing Instagram content planning, creation, and posting with emphasis on educational narratives
Developed and executed paid Meta ad campaigns to drive profile traffic and follower growth
Ran systematic A/B testing on visuals, copy, and targeting to optimize campaign performance
Managed organic-to-paid synergies to maximize reach and engagement efficiency
Monitored community engagement and refined strategy based on performance data
Led ongoing Instagram content planning, creation, and posting with emphasis on educational narratives
Developed and executed paid Meta ad campaigns to drive profile traffic and follower growth
Ran systematic A/B testing on visuals, copy, and targeting to optimize campaign performance
Managed organic-to-paid synergies to maximize reach and engagement efficiency
Monitored community engagement and refined strategy based on performance data
Campaign Highlights:
Integrated organic and paid strategy that drove measurable follower growth at efficient cost-per-acquisition
Strategic creative testing to identify top-performing ad variations
Strong community retention demonstrating effective audience building beyond paid reach
