Project Scope:
Led strategic paid Meta advertising campaigns for this family-owned Texas winery, developing messaging and creative that celebrated Texas wine culture, seasonal moments, and brand authenticity. Focused on driving website traffic, landing page views, and foot traffic while optimizing for efficient cost-per-result metrics.
What I Did:
Developed geo-targeted Meta ad strategy aligned with local and regional audience objectives
Crafted seasonal copy and creative assets celebrating Texas wine lifestyle themes
Implemented refined audience targeting strategies to improve conversion rates and reduce costs
Deployed optimized ad formats (carousel ads) to maximize engagement and performance
Continuously monitored and optimized campaigns using GA4 and performance data
Managed budget allocation and bid strategies to maximize efficiency
Tools & Platforms:
Meta Ads Manager, GA4, Google Keyword Planner, Canva, Google Sheets
Key Optimizations:
Refined Targeting Strategy: Shifted to female-only audience in January, reducing costs and improving conversion rates.
Optimized Formats: Deployed Meta-optimized carousel ads to improve performance and engagement.
Tailored Messaging: Developed seasonal copy and creative aligned with Texas wine lifestyle themes to resonate with local and regional audiences.
Results
