At Benson Marketing Group, I led integrated paid and organic social media strategies for renowned wine brands including Montes Wines, Raeburn Winery, and Hahn Family Wines. I developed and executed full-funnel campaigns, managed influencer partnerships, and optimized content for engagement, all driving measurable increases in brand visibility, reach, and customer engagement.
Campaign Highlights Included:
Meta ad strategies tailored to each brand’s audience and goals
Influencer campaigns focused on authentic storytelling and UGC
Strong engagement growth across social channels through targeted creative, paid and organic synergies, and community management.
Content creation for Raeburn Winery showcasing special features in Food & Wine and bon appétit for their fall cheese campaign with local brand partners in Sonoma:
Influencer partnerships to promote the "Build the Ultimate Cheeseboard with Raeburn Winery" cross promotional brand campaign. Influencer partners in target markets included @em_vickypham, @fashionablehostess, and @bostonfoodgram.
Raeburn Winery & Bodega Bay Oyster Company Collaboration for National Oyster Day Collaboration featured a series of cross-promotional social media posts and a Facebook Live session.
Montes Wines Chardonnay Day Giveaway with @thebrookblend.
Montes Wines Mother's Day Giveaway.
Smith & Hook Father's Day Giveaway with @convinoboard + cross-promotional brand partnership with Grills Masters Club.
Paid Social Media Advertising Samples
